As the St. Ed’s community works together to achieve Strategic Plan 2027, it’s essential that we present a purposeful, clear and unified voice to our audiences around the world. By keeping tone in mind when creating communications, you’ll contribute to a higher standard of consistency and uniformity that will enhance the university’s reputation and brand.

Our tone is:

  • Authentic
  • Confident
  • Friendly / conversational
  • Optimistic
  • Sincere
  • Thoughtful

Refer to the Communications Guide for common questions about grammar, proper forms of university-specific terms, locations and descriptions, and guidelines for style and writing effective copy.